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Nsight

Bringing It All Together For You

Based in Green Bay, Wisconsin, Nsight is a premier communications provider that is proud of its heritage, local presence and reputation as an active corporate citizen in the community.

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Roll over the links to the right to see the milestones we reached during each decade.

Old House

On March 10, 1910, a group of Pulaski business people met at the local drug store to discuss providing telephone service to their growing community. From that meeting, the Pulaski Merchants and Farmers Telephone Company formed.

The Riordan’s tenure in the company began in 1923, when Daniel E. Riordan was elected to the Board of Directors. His son, Robert E. Riordan, became a full-time employee in 1927.

In the period between 1956 and 1960, dial telephone service was established for the Krakow, Mill Center and Pulaski exchanges. In 1965, we acquired the Oneida Telephone Company. In 1968, our name changed to Northeast Telephone Company to account for the expanded service area. In 1982, Northeast Communications, Inc. was formed as a holding company and Northeast Telephone Company became a subsidiary.

In 1987, we entered the wireless industry with our subsidiary Cellcom. In 1994, NetNet was formed in response to a request by the Pulaski school district to provide internet service. In 1997, we expanded again by offering landline service to businesses as well as long distance. Soon after that we acquired St. Paul Tower for tower erection and maintenance. The most recent addition to our company occurred in 2007 when Bayland Telephone was acquired.

Headquarters in Howard, WI

As the scope of the business grew and our wireless footprint expanded it became necessary to change our name. We have been operating as Nsight since 1999.

  • 1910
  • 1920
  • 1950
  • 1960
  • 1970
  • 1980
  • 1990
  • 2000
  • 1910 Company organizes under the name of Pulaski Merchant & Farmers Telephone Company to provide telephone service in Pulaski, Wisconsin. 100 shares of stock at $50 per share authorized. Western Electric switchboard purchased for $158.33.
  • 1919 Company pays mortgage on original building in full.
  • 1922 Company purchases New Kellogg switch for $1,143.
  • 1923 Company elects Daniel E. Riordan to board. First annual dividend declared.
  • 1924 Company elects Daniel E. Riordan to President.
  • 1925 Company elects Florence B. Riordan, already active in day-to-day operations, to the Board of Directors.
  • 1925 Company names Florence B. Riordan as Secretary –Treasurer. She later becomes the first woman to address the Wisconsin State Telephone Association.
  • 1927 Company employs Robert E. Riordan.
  • 1950 Daniel and Florence's other son, Ray J. Riordan, is named secretary-treasurer.
  • 1951 Company establishes dial office in Krakow, Wisconsin enabling future expansion.
  • 1952 Company elects Robert E. Riordan to President.
  • 1954 Company declares first quarterly dividend.
  • 1956 Company installs 1,000th telephone.
  • 1958 Company establishes Mill Center, Wisconsin office. Begins extended area calling to Green Bay, Wisconsin.
  • 1965 Company acquires the Oneida Telephone Company from Bill Morgan and installs a dial office to begin offering 24-hour telephone service to Oneida customers.
  • 1968 Company merges with Oneida Telephone Company to form Northeast Telephone Company.
  • 1975 Company names Patrick D. Riordan as General Manager.
  • 1977 The Company employs Robert H. Riordan, also son of Ray J. and Eileen K. Riordan, as the company's first engineer.
  • 1982 Company forms Northeast Communications of Wisconsin, Inc. with Northeast Telephone Company as a subsidiary.
  • 1982 Company forms NET Cable, Inc as a subsidiary of Northeast Communications of Wisconsin, Inc. to provide cable television service.
  • 1986 Company forms Cellcom as a subsidiary of Northeast Communications of Wisconsin, Inc. to provide cellular service in Brown County, Wisconsin.
  • 1989 Cellcom expands cellular service to Northeast Wisconsin in partnership with other local telephone companies.
  • 1990 Cellcom chooses Sturgeon Bay as the location for Wisconsin's first rural cell site and the site is turned on.
  • 1991 Company names Patrick D. Riordan to succeed Robert E. Riordan as president.
  • 1993 Cellcom offers cellular service to north central Wisconsin and Iowa.
  • 1994 Robert H. Riordan is named executive vice president and director of corporate development on April 19.
  • 1994 Company forms NetNet, Inc. as a subsidiary of Northeast Communications of Wisconsin, Inc. and becomes the first commercial Internet service provider in Green Bay, Wisconsin.
  • 1996 The Company makes its first spectrum license purchase; wins seven licenses for Personal Communications Services (PCS) in Wisconsin and upper Michigan through FCC auctions.
  • 1996 Northeast Telephone’s 7,000th telephone installed.
  • 1997 Company forms Nsight Long Distance and Local Nsight as a subsidiary of Northeast Communications of Wisconsin, Inc. to provide long distance service. Company builds two self-healing fiber optic rings around Green Bay, Wisconsin in order to provide broadband service.
  • 1997 Cellcom activates 100,000th cellular phone.
  • 1997 Robert E. Riordan passes away at 88 years of age. (Nov. 24th)
  • 1998 Company participates in FCC auction for Local Multipoint Distribution Services (LMDS) and wins 17 licenses to offer wireless broadband service to Northeastern Wisconsin and Michigan’s Upper Peninsula.
  • 1998 The Company acquires 100% of the assets of St. Paul Tower Company and Metro Aerial Structures, Inc.
  • 1998 Company declares 75th year of consecutive dividends.
  • 1998 Company acquires majority interest of the Wausau cellular market.
  • 1999 Company acquires six additional PCS licenses in FCC auctions.
  • 1999 Company employs Brighid Riordan and Michael Harper who become fourth generation Riordans active in day-to-day operations.
  • 1999 Company begins doing business as Nsight
  • 2001 Cellcom activates 200,000th cellular phone.
  • 2001 Northeast Telephone Company and NetNet begin offering DSL to residential and business customers.
  • 2001 Nsight forms Nsighttel Billing to manage its in-house billing.
  • 2002 Nsight expands PCS service to six additional Iowa markets.
  • 2003 Restructuring process prompts the sale of the cellular markets in Iowa to Midwest Wireless. Company points its efforts toward offering converged telecommunications services in its Wisconsin and Upper Michigan footprint. Almost simultaneous with this transaction, the company purchases 100% ownership of the Metro Southwest partnership which controls PCS markets including Appleton, Oshkosh, Sheboygan, Fond du Lac, Manitowoc and Rhinelander in Wisconsin and Iron Mountain and Ironwood, Michigan.
  • 2004 More than one million (1,014,479) calls processed in one day at the Green Bay wireless switch. (July 2)
  • 2006 Company achieves $100 million in consolidated revenues.
  • 2006 Micki Harper, board member and secretary, passes away at the age of 64. (Sept. 14th)
  • 2007 In May we exceeded 100 million minutes in one month on the wireless switch for the first time.
  • 2007 In September, Nsight purchases Bayland Telephone in Abrams, WI. Cellcom purchases PCS spectrum in the Duluth BTA. This expands Cellcom’s footprint throughout northwest Wisconsin and northern Minnesota.
  • 2008 Cellcom turns on the Midwest's first green cell site. The alternative-energy cell site, located near Antigo, Wisconsin, is activated on Earth Day, April 22.
  • 2008 The billionth text message is sent through Cellcom's network.
  • 2008 Cellcom uses alternative energies to provide lifesaving communications to Chambers Island in Door County. This is the company's second renewable energy cell site.
  • 2008 Cellcom is the first to launch a residential broadband product in Door County.
  • 2008 Patrick D. Riordan receives the 2008 Outstanding Achievement Award for his extraordinary contributions to the wireless industry and the Rural Cellular Association (RCA).
  • 2008 Cellcom is declared an official Wireless Priority Service (WPS) carrier and is the tenth carrier in the US to receive WPS certification since the service was introduced in 2000. During an emergency, WPS improves connection capabilities for a limited number of authorized national security and emergency service personnel cell phone users.
  • 2009 Glas, the green coffeehouse, opens in Sturgeon Bay.
  • 2009 Cellcom signs singer-songwriter and pianist Eli Mattson as the company spokesperson.
  • 2009 Bayland Telephone celebrates 100 years of service on April 26.
  • 2009 Cellcom receives the first Femtocell Industry Award for significant progress or commercial launch by a small carrier at the Femtocells World Summit in London.
  • 2009 Cellcom Green Bay Marathon celebrates its 10th anniversary on May 17 with recording- breaking participation and charitable donations. Almost 10,000 runners and walkers participate in the event, which generates over $70,835 in proceeds for its three charity partners. Contributions to local charities for the marathon's 10-year history total over $320,000.
  • 2009 Cellcom is the official technology sponsor for the Community First Fox Cities Marathon.
  • 2009 Cellcom receives the second annual Brown County Ethics in Business award in the business category.
  • 2009 Cellcom launches its first Android(tm) device on Christmas Eve day, the HTC Hero.
  • 2010 On April 1, Bayland Telephone's name changed to Nsight Telservices - Abrams to reflect the broad array of cutting edge products and services available to customers and to clearly identify Bayland as an important part of Nsight's family of companies.
  • 2010 Cellcom launches "Green Gifts" program in September to donate money from recycled phones back to local green initiatives.
  • 2010 Cellcom invites schools in Marshfield, Wisconsin Rapids and Stevens Point to participate in the first year of Project Innovate, a community voting challenge that awards money to the top vote-getters to be used for classroom technology.
  • 2011 Cellcom President and CEO, Pat Riordan, is elected to serve as CTIA's vice chairman.
  • 2011 Cellcom readies its network for 4G by expanding its fiber optic network to Wausau, Marinette, and Door County.
  • 2012 Cellcom President and CEO, Pat Riordan, serves as CTIA's chairman.
  • 2012 Cellcom was the fifth carrier in the nation to launch the iPhone on April 20.
  • 2012 Cellcom launches its 4G LTE network on April 30.
  • 2012 Cellcom launches its first 4G LTE smartphone on September 20.
  • 2012 Nsight raises an additional $90 million to fund growth initiatives and shareholder liquidity.
  • 2013 Cellcom purchases Shawano Municipal Utilities television and Internet Services on December 2.
 
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